Media Releases

This page details the Media Releases that have been recently issued by ITOC:

Top tour operators recognised by industry (Current)
Inbound operators meeting tourism challenges (Current)
GST increase takes shine off tourism marketing boost
GST increase will penalise inbound tour operators
Inbound tourism operators urge caution on GST increase
Travel and tourism associations support Trans Tasman border changes
Distinction Luxmore Hotel wins ITOC Operator of the Year Award
2010 ITOC conference to be held in Marlborough
Prime Minister delivers GST tax certainty to tourism operators
ITOC Full Member Tour Operators Turn 100% Qualmark in Time for TRENZ
Inbound tourism operators wary of possible increase in GST
ITOC supports push for better government partnership with tourism industry
Tourism operators release 2001 written agreements with IRD
Tourism operators delighted with National Party commitment to listen to industry concerns on $30m GST rort
Tourism operators expect support from O'Connor over $30m GST rort
Inbound tour operators support call for next Government to get serious about tourism
Tourism Operators Squeezed by Road User Charge Increase
ITOC Joins PATA to Provide Global Perspective for Members
New Board Members for ITOC
ITOC Backs Tourism Strategy
ITOC Launches New Brand

ITOC Launches New Brand
Date: 23 August 2006

ITOC LAUNCHES NEW BRAND

The Inbound Tour Operators Council of New Zealand (ITOC) launched its new brand during its annual conference held in Wellington this week.     

Paul Yeo, chief executive of ITOC said, "The new brand is modern, descriptive and easily identifies the business that ITOC is in – bringing travellers to experience New Zealand . The organisation name stays the same but it now has a new revitalised businesslike image."

"Over the years the old ITOC brand has built a personality that is based on Integrity, Quality, Trust and delivering the best value and the best experience for clients and travellers from all around the world and these same values will continue to underpin the new brand," Mr Yeo said.

The brand design features an authentic Maori design within a map of that was specifically created for ITOC by Inia Maxwell of Tikanga reflecting the qualities of strength, growth, heritage, sharing and hospitality.

The overall brand development was undertaken by Reserve Group of Tauranga.

"A key part of the design is the incorporation of our website address – www.itoc.org.nz.– with the web site itself having been totally fitted out in a new skin to carry the fresh blue and green colours which represent the forests and waterways of that bring so many visitors to our shores," Mr Yeo said.  

ENDS

For more information, please contact:

Paul Yeo
Chief Executive
ITOC
DDI 04 495 0813
Mob: 027 255 2549

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